Green Means Go
Blue Bottle Match
Product: Blue Bottle Matcha
Insight: People don’t think that matcha is a good source of caffeine
Big Idea: Matcha will give you the energy you need to get started
Execution Idea: Matcha replaces things that mean go/start
Print Ad 1
Print Ad 2
Print Ad 3
Experiential Idea: This experiential ad by Blue Bottle would be featured in busy places like the entrance to the subway/metro where people are going to and from work, school, etc. This would catch people at times early in the day or when they’re running around, most likely exhausted. The mirror would catch their eye, they would read the copy on it, realize that they are in fact tired, then make there way over to the Blue Bottle Matcha pop up and get themselves a cup of matcha to wake up.